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| © 1997 Griffin Publishing Group. All Rights Reserved |
| Home | About Us | Contact Us |
| Ready, Blame, Fire!: Myths and Misses in Marketing THIS TITLE IS OUT OF PRINT | |||||
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List Price: | $19.95 | |||
| Author: | Ira Blumenthal | ||||
| ISBN: | 1-882180-95-X | ||||
| Pages: | 192 | ||||
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Book Description |  |
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| Author Ira Blumenthal chucks conventional
business wisdom (the myths) while challenging readers to learn from the
past (the misses). This book is for open-minded executives courageous
enough to scrutinize their own previously unexamined (business) lives.
Ira Blumenthal reveals how many companies have gone from distinction to
extinction because they were unable to cope with change. |
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Editorial Review | |
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| "Ready, Blame, Fire! provides the
spark that ignites insightful ideas and unleashes energy and enthusiasm.
Blumenthal is a profound thinker. His observations and experiences will
propel the reader into action." --Debbi Fields, Founder and former Chairperson, Mrs. Fields Cookies |
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